A Day in the Life of the World’s Preeminent Toddler Style Blogger

That's where Socialyte, a talent management group for bloggers that creative director Daniel Saynt calls "an influencer casting agency," comes in. The group—now under the same umbrella as Nylon—connects rising bloggers with brands and advises said influencers on their own brand-building.

While elite children’s agency Generation Model Management represents London’s print, runway, and commercial work, Socialyte handles her social media presence. Saynt says his team—who "literally just scan Instagram all day to try and identify fresh and new talent"—courted London hard: "We have a lot of influencers who have kids, and we end up doing campaigns where it’s the influencers and their kids, but we've never had someone who’s a cute Instagram kid star. We saw her, and we were just like, ‘This girl is amazing. We have to do something with her.’"

Chief among the services Socialyte provides London are fielding, negotiating, and pursuing deals with brands and designers, including "working with a kids' toy line that’s with Mattel that’s a very known toy, a world-famous toy, to launch a new series of toys." (Try to crack that probably hot pink, plastic nut.)