What the Internet Loses When Vine Shuts Down?
Among the internet phenomena Vine gave us: "on fleek," "Damn Daniel," "what are thoooose?!", "why the f -- you lyin" and duck army. (To say nothing of Cameron Dallas, Andrew Bachelor, Zach King, Lele Pons and a bevy of other Vine-born personalities.)
But Vine has been struggling for a while now, as we reported way back in July: Most of its top stars have actually abandoned the app within the past year, lured by larger audiences, and better monetization options, on platforms such as Facebook and YouTube. The app has lost its social cachet among teenagers, who aren't joining up at the rates they were before. And many of Vine's top executives departed, en masse, at the beginning of the summer.
"The allure of it has dropped off completely," one industry expert, Daniel Saynt, told The Washington Post at the time.
